Online availabilities are killing your business.

This might come as a shock to some nursery owners, but let me tell you why.

As the world becomes more and more digital, it's no surprise that many nurseries have moved their product listings online. While this is undoubtedly a great step forward for the industry, it is important not to overlook the power of old-fashioned sales and marketing.

In fact, many companies that rely solely on online listings are missing out on significant sales opportunities. As a purchaser for multiple large wholesale nurseries, I have found that the most efficient way to source products is by checking my emails.

The reason for this is simple. Companies that actively pursue sales through email marketing are able to target their audience in a more personalized and effective way. By establishing a relationship of hard work, trust, and reliability with potential customers, these companies are more likely to secure sales.

In contrast, nurseries that rely solely on online listings are often overlooked by purchasers, even if they have better products, lower prices or are closer geographically. In other words, if you're not actively marketing your business through email, you're losing potential customers.

But why is email marketing so effective? The answer lies in its ability to create a direct line of communication between the company and its audience. By sending regular updates, promotions, and personalized messages, businesses can establish a rapport with their customers that is simply not possible through online listings alone.

Of course, this does not mean that nurseries should abandon their online listings altogether. Rather, they should use email marketing in conjunction with their online presence to create a comprehensive marketing and sales strategy.

This can be as simple as emailing your online list out to customers once a month at a minimum. By doing so, you can increase your chances of securing sales and establishing a stronger relationship with your audience.

In conclusion, it's clear that email marketing is an essential tool for any nursery looking to stay competitive in today's digital landscape. By utilizing this powerful medium, you can build a stronger brand, establish trust with your customers, and ultimately increase your sales. So if you're not already using email marketing as part of your strategy, it's time to start!